The AD Stories : We are a niche e-commerce strategy provider, helping your brands achieve desired growth on Amazon, Flipkart, Meesho etc.

Case Studies

We are a niche e-commerce strategy provider, helping your brands achieve the desired growth on Amazon, Flipkart, Meesho etc.

Brand - Hammonds Flycatcher

Situation - The overall ad spends were very high, and the Ad ACOS (Advertising Cost of Sales) and TACOS(True Advertising Cost of Sales) both were considerably high. Wallets as a category was not contributing well to the overall revenue and had been stagnant for the last 10-12 months.

Objective

Increasing the overall account revenue, along with the revenue for wallets as a category and at the same time bringing down the Ad ACOS and TACOS.

Strategy

Extracting the business reports for the last 10 months and segregating it on the basis of category-wise revenue contribution.
Identifying potential wallet SKUs with good ratings, decent sales history and satisfactory conversion rates.
A detailed study of all paused and ongoing advertising campaigns for the last 6 months and identifying product categories where ad spends were high, but the revenue was low, which was severely affecting the profitability.
Using our experience of being hands-on with trusted Amazon tools, which were used to analyse the search volumes for generic keywords, which were effectively incorporated into the listings and campaigns, both.
Pausing all campaigns with an ACOS above a certain threshold, launching new campaigns (including remarketing) for the top selling and potential wallet SKUs and optimising existing campaigns with a decent performance level.
Proactively tracking daily sessions, ad spends, revenue and ACOS in a separate data sheet to ensure that there is daily monitoring and strategy implementation.