The AD Stories : We are a niche e-commerce strategy provider, helping your brands achieve desired growth on Amazon, Flipkart, Meesho etc.

Case Studies

We are a niche e-commerce strategy provider, helping your brands achieve the desired growth on Amazon, Flipkart, Meesho etc.

Brand - Tipsy Tiger

Situation - The total number of sessions and the total revenue both were very low as the brand had just started its Amazon journey in a market which is niche in India. Advertising spends were also very low at an overall account level.

Objective

Increasing the overall revenue with an aim of increasing the customer base as much as possible to increase the brand awareness throughout the country.

Strategy

Optimising the backend of all product listings to ensure that there is maximum organic visibility and that the SEO part is taken care of. Also ensuring that every product listing is an A+ listing for a better conversion rate.
Identifying SKUs with good sales history, good ratings and reviews, decent conversion rates and launching separate campaigns for such SKUs.
Launching separate campaigns for products with low revenue and low sessions to boost the visibility.
Planning organic activities with an attempt to improve the reviews and ratings so that the brand credibility is built which will help in getting maximum conversions in the future.
Monitoring the daily sessions and total revenue on a daily basis and deciding the ad strategy for the next day accordingly.
Operating at a high Ad ACOS initially at higher ad spends and gradually bringing down the ad spends to check the spillover effect.