Tipsy Tiger
Pick your alcohol, we'll make it taste good
About Tipsy Tiger
Not so long ago, when the world was gripped by waves of chaos and madness, three friends found something that brought them together-great-tasting cocktails. Sagar's interest in mixology, Rushil's fancy Les Roches degree, and Abhishek's wit, together, laid the foundation for Tipsy Tiger. What started as experiments in serial-chilling got help from expert mixologists and slowly took shape as a vision to bring fun, uncomplicated cocktail mixes to everyone's bars (and parties and chill seshes).
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Increase in organic revenue over a period of 3 months.
The total number of sessions and the total revenue both were very low as the brand had just started its Amazon journey in a market which is niche in India. Advertising spends were also very low at an overall account level.
Objective
Increasing the overall revenue with an aim of increasing the customer base as much as possible to increase the brand awareness throughout the country.
Strategy
Optimising the backend of all product listings to ensure that there is maximum organic visibility and that the SEO part is taken care of. Also ensuring that every product listing is an A+ listing for a better conversion rate.
Identifying SKUs with good sales history, good ratings and reviews, decent conversion rates and launching separate campaigns for such SKUs.
Launching separate campaigns for products with low revenue and low sessions to boost the visibility.
Planning organic activities with an attempt to improve the reviews and ratings so that the brand credibility is built which will help in getting maximum conversions in the future.
Monitoring the daily sessions and total revenue on a daily basis and deciding the ad strategy for the next day accordingly.
Operating at a high Ad ACOS initially at higher ad spends and gradually bringing down the ad spends to check the spillover effect.
We are a niche e-commerce strategy provider, helping your brands achieve the desired growth on Amazon, Flipkart, Meesho etc.
Do you have a question?
Address
Plot no.3, Shrinath Society, Mayur Colony, Kothrud, Pune-411038
Call Us On
Mon to Fri : 10.00am - 7.00pm
+(91)-88054 04787
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