Rasayanam
Clean Nutrition for Everyday Wellness
About Rasayanam
Formally established in 2020 & aspire to become the world’s number 1 Ayurvedic Supplements brand that is backed by ancient wisdom and modern science. From researching the best ingredients to sharing clinically proven lab reports, Rasayanam is determined to continue ethical sourcing and provide safe & effective solutions for all ailments. The products are cruelty-free, vegetarian, and certified by the Ministry of Ayush and FSSAI. They have also donated 1% of our profits to the underprivileged as corporate social responsibility.
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Rasayanam encountered difficulties in effectively expanding their Amazon ads campaigns while simultaneously preserving or improving their Return on Advertising Spend(ROAS).
Objective
Increasing the advertising and total revenue and maintaining the Ad and Net ACOS at the same time
Strategy
Segregating all campaigns into a). Branded and b.) Generic for better performance clarity.
Product level self defense campaigns(Keyword and ASIN)to prevent customer attrition from PDPs.
Day-parting to analyze the top performing hours and attributing advertising budgets to the top hours of the day.
Targeting competitor ASINs with low ratings and high prices to acquire more market share.
Pausing almost all broad match campaigns to prevent irrelevant traffic that led to leakage of ad spends.
We are a niche e-commerce strategy provider, helping your brands achieve the desired growth on Amazon, Flipkart, Meesho etc.
Do you have a question?
Address
Plot no.3, Shrinath Society, Mayur Colony, Kothrud, Pune-411038
Call Us On
Mon to Fri : 10.00am - 7.00pm
+(91)-88054 04787
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