Hammonds Flycatcher
Where quality craftsmanship meets timeless style.
About Hammonds Flycatcher
Being one of the first brands on Amazon India in the leather accessories category, Hammonds Flycatcher has been one of India’s finest producers of Genuine Leather Goods such as sling bags, office bags, men’s’ and women’s wallets , ladies handbags, briefcases etc. Having a first-mover advantage, Hammonds Flycatcher has established a name for itself on Amazon India as the category leaders in Leather Office Bags, Men’s and Women’s wallets. The vision of the brand is to become India’s best brand for leather goods aspirants at the best competitive prices and the highest possible quality.
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Growth in Ad Revenue
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Additional revenue from competitor campaigns
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Reduction in Cost Per Acquisition (CPA)
Decreasing share of office bags and men’s wallets and increasing acquisition costs leading to an
Objective
Reviving the share of office bags and men’s wallets without a spike beyond a certain threshold
in the Ad ACOS
Strategy
SEO check and brand defence(brand keywords and brand ASINs) which are a key asset for
every brand’s ad revenue growth at a fairly reasonable ACOS.
Studying top competitors and launching ASIN targeting campaigns with a Day-Parting rule.
Aggressive video campaigns for the top selling office bags in the portfolio.
Increasing the replication to untapped states where the revenue contribution was low but was
increasing month on month.
Launching self ASIN campaigns for ever product category which would enable upsell and cross-
sell.
Adding negatives (keywords and ASINs) every week as the daily spend was very high, which
would lead to a lot of irrelevant keywords and competitor ASINs being triggered in the top
spending campaigns.
We are a niche e-commerce strategy provider, helping your brands achieve the desired growth on Amazon, Flipkart, Meesho etc.
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